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"Global marketing management: changes, new challenges and strategies"

Lee

"Global marketing management: changes, new challenges and strategies" by Kiefer Lee and Steve Carter - 3rd - Oxford Oxford University Press 2012 - "xxv, 578p"

Includes index

ISBN: 978-0-19-966872-4

Subjects--Topical Terms:
Management

Dewey Class. No.: 658

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