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"Marketing management: analysis, planning, implementation, and control"

Kotler

"Marketing management: analysis, planning, implementation, and control" by Philip Kotler - 8th - New Delhi Prentice-Hall of India Private Limited 1996 - "xxix, 801p"

Includes index

ISBN: 81-203-0877-8

Subjects--Topical Terms:
Marketing management

Dewey Class. No.: 658.8

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