"Global marketing management: changes, new challenges and strategies" (Record no. 13909)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00574nam a2200229Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-0-19-966872-4 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Lee |
| 245 #0 - TITLE STATEMENT | |
| Title | "Global marketing management: changes, new challenges and strategies" |
| 245 #0 - TITLE STATEMENT | |
| Statement of responsibility, etc | by Kiefer Lee and Steve Carter |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Oxford |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Oxford University Press |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Year of publication | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | "xxv, 578p" |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Fisheries College and Research Institute, Thoothukudi | Fisheries College and Research Institute, Thoothukudi | 25/09/2014 | 550.00 | 658 LEE | 17209 | Books |