"Marketing management: analysis, planning, implementation, and control" (Record no. 69)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00630nam a2200253Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 81-203-0877-8 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kotler |
| 245 #0 - TITLE STATEMENT | |
| Title | "Marketing management: analysis, planning, implementation, and control" |
| 245 #0 - TITLE STATEMENT | |
| Statement of responsibility, etc | by Philip Kotler |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Prentice-Hall of India Private Limited |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Year of publication | 1996 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | "xxix, 801p" |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fernando |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Olivia J |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Fisheries College and Research Institute, Thoothukudi | Fisheries College and Research Institute, Thoothukudi | 22/07/2005 | 0.00 | 658.8 KOT | 8590 | Books |