Modern marketing management "by Rustom S. Davar, Sohrab R. Davar and Nusli R. Davar"

By: "Davar, " | [Author]Contributor(s): Boziaris | Ioannis SMaterial type: Text

TextPublication details: New Delhi ; Universal Book Stall ; 1996 Edition: 7thDescription: "xxv, 694p"; 21cmISBN: 81-85461-31-7Subject(s): MarketingDDC classification: 658.8

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Fisheries College and Research Institute, Thoothukudi	658.8 DAV (Browse shelf(Opens below))	Available		8904

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Previous	658.7 HIN Supply chain strategies: demand driven and customer focused	658.8 BAK Marketing: an introductory text	658.8 CHU Marketing: creating value for customers	658.8 DAV Modern marketing management	658.8 KOT "Marketing management: analysis, planning, implementation, and control"	658.8 KOT Marketing management: a south asian perspective	658.8 NAI Marketing	Next

Includes bibliography and index

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