TY  - BOOK
AU  - Kotler
AU  - 
AU  - Fernando
AU  - Olivia J
TI  - "Marketing management: analysis, planning, implementation, and control"
SN  - 81-203-0877-8
U1  - 658.8 
CY  - New Delhi
KW  - Marketing management
N1  - Includes index
ER  -